“When you hear sustainability, you think: too big. When you feel like you should do something, you think: too complicated. Now think about who could help you make better decisions, and that's where we come in. So that what you save yourself, saves the planet. So that we can keep moving forward without leaving anyone behind. So when you hear sustainability you think: opportunities.´”
Through a video, BBVA challenges people to reflect on their daily decisions and how they can contribute to protecting the environment. In 2018, BBVA presented 'Pledge 2025’ with the objective of mobilizing 100,000 billion euros in sustainable financing until 2025. In June 2020, we reached 40,000 billion, 40 percent of our pledge.
In addition, at the beginning of 2020 BBVA included sustainability among its six strategic priorities that aim to help its clients transition to a greener future while stimulating economic growth that leaves no one behind and creates opportunities for all.