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Innovation

Innovation

It will soon be enough to spot a shirt we like and just ask a voice-enabled AI device to send it home in our size and in a different color, bypassing the entire traditional online shopping process. Artificial intelligence is set to transform shopping into a conversational experience, explained Carmela Gómez, Global Head of Open Banking at BBVA, at the Sibos financial event. AI will also enable companies to anticipate cash needs, open up new financial opportunities for vulnerable communities, and make access to credit easier for gig economy workers.

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BBVA once again attended the ‘Digital Assets’ Forum organized by El Confidencial. For the eighth time, the event brought together the Spanish crypto ecosystem, which is starting to move beyond the experimentation phase and roll out real services following the entry into force of MiCA. In this context, BBVA has established itself as an experienced player, as it was the first traditional European bank to offer a cryptoasset service in Switzerland in 2021, and the first to offer it in Spain. Alfonso Gómez, CEO of BBVA Switzerland, stressed the financial sector’s responsibility in supporting the consolidation of digital assets and the importance of offering customers safe, reliable solutions.