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Innovation

Innovation

BBVA is launching a new version of its app in Spain, with a unique native code that is scalable and exportable to all countries where the bank operates. This technological overhaul, which  includes an ambitious artificial intelligence (AI) integration, marks a turning point in digital banking. It represents a decisive commitment to personalization, with a radically enhanced user experience. The new app multiplies the benefits of being a customer: direct access to cards and Bizum to make fast, simple payments, personalized savings plans and a financial coach to help manage finances, among other new developments.

The first edition of BBVA’s FinAI Summit brought together international experts in artificial intelligence to address how its transformative potential should advance in parallel with its ethical, safe and responsible use. The financial sector must carry out its transformation without losing customers’ trust. Doing so requires a gradual, regulated approach that maintains human interaction, just like BBVA is already doing. Over 6,000 people attended the event in person and online.

You can watch the full event at finaisummit.com

The digital revolution is transforming every economic sector—and financeis no exception. Cryptoassets, tokenization, and blockchain-basedtechnologies are accelerating an inevitable evolution. In this context,traditional banks face a historic opportunity: to lead this transformation bycombining their experience, credibility, and global reach with the agility andinnovation of the crypto ecosystem. The future isn’t about choosingbetween the old and the new—it’s about merging both worlds into aseamless experience.