Sergio Antonio Silva García

BBVA Mexico and Liga BBVA MX have just announced the signing of a three-year sponsorship agreement for the BBVA MX, BBVA MX Expansion and BBVA MX Women’s soccer leagues. The aim is to continue growing Mexican soccer, including players and teams alike, by promoting key virtues such as hard work, teamwork, tenacity, self-improvement and fair play, while also transmitting these values to fans.

BBVA Bancomer is the first bank in Mexico to use artificial intelligence integrated with WhatsApp’s technology. Its virtual assistant facilitates the bank's communication with both customers and non-customer users, answering questions about branch location, how to open an account, and suggestions on how to use the bank's digital services.

According to the BBVA Bancomer Foundation, education is one of the factors that have a bigger impact on the development of people. Besides expanding knowledge, education broadens culture, instills values, helps develop a different view of the world and promotes human growth.

Soccer is one of the most popular sports in Mexico. Every weekend, more than nine million people watch 18 national league games on television. Over three million watch the Liga Bancomer MX and Ascensco Bancomer MX league games every week in the teams’ stadiums.