Current
Current
BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”
Communication,marketing and advertising
"The new tagline will help us to make more visible BBVA’s profound transformation"
Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline.
The State Lotteries and Gambling Association (SELAE) has announced that the national lottery will pay €630 million in the “El Niño” lottery on January 6th.
The early 1920s were overshadowed by the defeat of the Spanish army in Morocco in 1921. The battle that would become known as the "Disaster of Annual" represented the loss of Spain's dominions in the neighboring African country, and the fallout from the military debacle led to harsh criticism of the political regime, the military establishment and even the King himself.
The price of the cyptocurrency bitcoin has increased 125% in 2016, surpassing $1,000 for the first time in three years. BitStamp reports that the digital currency was worth $1,022 last Monday, while CoinMarket reported $1,019. Either price represents bitcoin’s highest point since 2013.
José Ángel Sánchez Asiaín, who stood out as a key figure in banking modernization, passed away on December 31 in Madrid at the age of 87.