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BBVA strives to be more than a bank for its customers: it wants to help them make everyday decisions about their finances, BBVA CEO Carlos Torres Vila said today in Barcelona. Following the initial revolution caused by the emergence of technology in the financial sector – particularly cell phones – the future of banking will consist of a hybrid model that combines digital channels with personalized advice from remote financial advisors. This will make it possible to offer customers expert financial solutions they can trust. “I see a banking industry that is very much present in people’s daily lives,” Torres Vila said at a meeting organized by the ESADE business school.