A new ad campaign by BBVA USA is sweeping through select markets within the bank’s footprint, in both digital and traditional broadcast channels.

BBVA USA has launched a new ad campaign designed to highlight the bank’s efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.

As companies across the globe struggle to find a balance between protecting the health and safety of employees and maintaining an efficient and effective workforce, BBVA is using its highly visible leadership team to meet that challenge with frequent transparent updates.

Turkey’s Garanti BBVA announced its financial results for the first half of the year. Based on the consolidated financials, the bank’s net income in the first six months of the year totaled TL 3.33 billion (approximately €407.61 million). Asset size reached TL 486.67 billion and the bank’s contribution to the economy through cash and non-cash loans was TL 367.14 billion. Actively managing the funding base, deposits continued to be the main source of funding, with 63 percent of assets funded through deposits. The total deposit base reached TL 306.88 billion with 11 percent growth in the first six months of the year. Preserving its strong capital position, the bank’s capital adequacy ratio stood at at 17.4 percent.* The bank’s ROAE (Return on Average Equity) was 13.1 percent and ROAA (Return on Average Assets) was 1.6 percent.

BBVA’s Turkish unit has been recognized as the ‘Best Retail Bank’ in the country for six consecutive years. It has also been named ‘Europe’s Best Retail Bank’ for the third time.