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Innovation

Innovation

How important is a good serve in women’s tennis? By how many percentage points does a player need to improve her serve to climb a position in the WTA ranking? Does it take a minimum number of cross-court slice backhands to beat a specific rival? The answers to these and other questions that anyone, from fans to tennis players and their coaches, may ask are nothing but the result of measurements that are very easy to take. Current Big Data technology is capable of this and much more and, properly applied, could play a decisive role in winning games, changing training plans, or tactics in real time and contributing to decision making processes.