If you wish to promote your enterprise and don't have a lot of resources, you can make use of several strategies based on free tools and social media word of mouth. Often you don't need a complex marketing plan to able to advertise your company, services or products. Here are some ideas:

Daniela González (26) is head of Epic Queen, a social enterprise which aims to inspire more women to join the world of technology and help to grow the Mexican ecosystem. Not long after its creation, the company has already gone beyond Mexico. She is one of 33 players promoting innovation in Mexico.

Deloitte's Millennial Survey 2016 reveals that the generation born before 1982 wants companies to place ethical criteria before financial ones.

The country is far behind the big powers like the US, China and Israel.

Marvin Minksy, regarded as the father of Artificial Intelligence (AI), has died at the age of 88 as a result of a brain hemorrhage. In 2014, Minsky was awarded the BBVA Foundation 'Frontiers of Knowledge' prize in Information and Communication Technologies. He was a professor emeritus at the prestigious Massachusetts Institute of Technology (MIT) in Boston and made significant contributions in the areas of mathematics, cognitive science, robotics and philosophy.

Thirty European technology companies are worth 30 billion euros. The Old Continent is breaking barriers in digital transformation.