If you wish to promote your enterprise and don't have a lot of resources, you can make use of several strategies based on free tools and social media word of mouth. Often you don't need a complex marketing plan to able to advertise your company, services or products. Here are some ideas:

Daniela González (26) is head of Epic Queen, a social enterprise which aims to inspire more women to join the world of technology and help to grow the Mexican ecosystem. Not long after its creation, the company has already gone beyond Mexico. She is one of 33 players promoting innovation in Mexico.

The digital currency that more theories has generated since its appearance and its rapid expansion has caused such a stir that finding specific information about bitcoins is often a mission impossible. In this article we explain in a simple and understandable way how this currency that is revolutionizing Internet payments works.

Deloitte's Millennial Survey 2016 reveals that the generation born before 1982 wants companies to place ethical criteria before financial ones.

The country is far behind the big powers like the US, China and Israel.

These are just two tips and experiences that can be taken from the ebook Hablan los Protagonistas, 33 innovadores mexicanos (In the words of Leading Figures, 33 Mexican innovators) which has been launched at the BBVA Innovation Center in Mexico City.

Marvin Minksy, regarded as the father of Artificial Intelligence (AI), has died at the age of 88 as a result of a brain hemorrhage. In 2014, Minsky was awarded the BBVA Foundation 'Frontiers of Knowledge' prize in Information and Communication Technologies. He was a professor emeritus at the prestigious Massachusetts Institute of Technology (MIT) in Boston and made significant contributions in the areas of mathematics, cognitive science, robotics and philosophy.

Thirty European technology companies are worth 30 billion euros. The Old Continent is breaking barriers in digital transformation.

This entrepreneur spotted a business opportunity when he created a shared workspace in Mexico City to serve as a meeting point for various actors in the entrepreneurial ecosystem. This was a market niche which according to David Peña was not being exploited in the country, even though all the elements were there to do so. Three years ago, this prompted the birth of Centraal. David Peña is one of the 33 leading innovators in Mexico.