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Innovation

Innovation

The measurement of the Corporate Social Responsibility (CSR) initiatives and programs is acquiring an increasing relevance in companies. For the last four years, BBVA has been using the rsc2 methodology, proposed by McKinsey and developed in Spain with the Seres Foundation, to measure the social and financial impact of its actions in this field. The results of applying this methodology is revealing very valuable information to better manage these actions and contribute to them really being sustainable.

Mexico remains the most attractive market for Spanish companies, according to the "Multilatina puntocom” report from IE Business School, stating that 89% of all companies polled hoped to establish a foothold in Mexico over the next 24 months, or are already operating in the country.