The second edition of Digital Bank, Latin America's largest event devoted to innovation in financial technology, brought together leaders from the main companies in the region's financial sector and a group of 22 entrepreneurs who offered different solutions to meet their technology needs.
PymeFree is a Mexican startup that provides a free invoicing platform for SMES, as well as advertising space for companies targeting specific audiences. It capitalizes on taxpayer obligations and turns these into potential clients by offering a set of tools that render tax declarations simpler. All this via a platform that features advertising from companies targeting this market.
Unmanned aerial vehicles, or drones, have been with us now for four years. These devices –which just a few years ago were being sold as recreational toys for model aircraft enthusiasts– gave little hint of the real scope of this technology. Beyond their use for recreation, they were mooted as a new tool for the professional world.
The world of remotely piloted aircraft systems is currently revolutionizing all sectors and has now even come to universities.
Although the banks are already present on Facebook, Twitter, YouTube and other social networks, there is still a lot of work to be done in the so-called transformation of social banking, including the design of a clear strategy if they want to build loyalty and approach the customer through these channels.Aunque los bancos ya están presentes en Facebook, Twitter o YouTube y otras redes sociales, aún queda mucho trabajo por hacer en la llamada transformación social banking como diseñar estrategias claras si quieren fidelizar y acercarse al cliente a través de estos canales.