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Innovation

Innovation

If the economy surrounding creativity were a product, it would have the fifth greatest volume of business in the world. We will explore the potential of the goods and services related to creativity – the so-called Orange Economy.

Startups multiply in the form of mobile apps as a digital platform, market place, etc. But is there always a personal project behind  startups? Sometimes they do, sometime they don't. Some time ago company builders came about, companies that provide vital support and all the necessary resources to develop new startups.

As an employee of the National Entrepreneurship Institute (Inadem), Tortajada gives us an overview of the efforts being made by the public sector to support entrepreneurship in the country. She explains that strong alliances have been made with the private sector to reinforce the entrepreneurial and innovative ecosystem in Mexico. She is one of the 33 Mexican innovators interviewed for the eBook 'Hablan los protagonistas' (The key players speak).