From an app to tell stories using fiction formats to a car insurance app to pay per mile traveled, startups are not lowering their guard in order to gain a foothold on the tech grid.

User experience (UX) has become one of the keys to success in the digital economy. Design is pivotal, but on its own will not be enough to win the heart of those that download an app or visit a website.

Big data, virtual reality, social networks... The dizzying changes that technology is bringing about in society are reflected in the world of work, where new jobs and responsibilities are being created. This is a short guide that will help explain to your parents what your work consists of, or will help you understand what your children are doing.

2016 have brought a quantum leap for society in the adoption of new technologies. Slowly but surely biometrics, virtual reality, domotics and cryptocurrencies are making inroads in consumers' daily activities, and many of the advances predicted in "Back to the future" are now a reality. What's in store in 2017?

From locating an unknown address to identifying the name of the song playing on the radio, apps can do almost anything. Although the app boom is over, users still download millions of them every day. This year, Snapchat was the most downloaded app in the Apple Store, according to Time magazine, followed by Messenger, Pokémon GO, Instagram and Facebook.

Spain’s small and medium sized enterprises still have a long way ahead to adapt to the digital economy.  The good news is that, in general, it is easier for them to tackle the huge cultural shift that digitization brings than for larger businesses.