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Innovation

Innovation

Throughout history, there have been several versions of the family and different models of relating with one another. The latest version is the family 2.0.

Generation T refers to those born from 2010 onwards. These are children who know the world through a digital screen and what is more important through touch. Hyperconnectivity, speed and instantaneousness are some of the words that go along with these children as they grow up.

BBVA has unveiled Valora View, the first app in the European Banking sector using augmented reality to help prospective buyers or renters find a home. With this new free service, available for both customers and non-customers of the bank, BBVA launches a tool that, harnessing the power of big data, is capable of providing users with recommended purchase or rent prices for a specific property. And not only that: The application can also provide advice on whether it makes more sense to buy or rent, and even run mortgage simulations.

  • BBVA’s mobile platform marks the start of a new transformation stage for the Group, with a solution that unifies design, functionality and user experience
  • BBVA Bancomer becomes the first BBVA franchise to adopt this new development in its mobile banking solution, which will be rolled out progressively across the Group’s footprint
  • BBVA already has over 24 million digital customers, of whom 19.3 million use mobile devices.
  • BBVA Bancomer’s digital sales have grown from 7 percent at the end of 2015, to 31 percent in the first quarter of 2018, and are expected to hit 41 percent by the end of the year

BBVA CEO Carlos Torres Vila said this morning in Mexico that "digitization is having a huge impact on customer satisfaction,” resulting in higher levels of engagement. "Digitization is helping customers interact more with us, and they are more satisfied and loyal. This new way of interacting is a powerful lever that is transforming our value proposal, allowing us to help our clients with their lives and businesses in a deeper way,” he added.

BBVA participated in the Red Hat Summit, the annual event held by the open-source software company in San Francisco, where the Group was awarded for being a model of digital transformation using cloud technologies. During one of the event sessions, the company's CEO, Jim Whitehurst, talked with José María Ruesta, BBVA’s Global Head of Infrastructure, Service and Open Systems.