The agility, price and quality of digital services benefit customers, according to BBVA Executive Director José Manuel González-Páramo. At the Young Ibero-American Leaders Convention, organized by the Carolina Foundation in Madrid, he explained the benefits of the digital age for customers, especially in Latin America where a large portion of the population does not have access to financial services. “Customers are the main beneficiaries of the technological change we are experiencing. The opportunities enabled by digitization give more power to them,” he indicated.
At a debate about the opportunities offered by digitization, he noted that “the immense agility” with which customers can be reached, “the prices that are so low” compared to the past and “the quality of services” benefit customers.