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Sustainability and Responsible Banking

Sustainability and Responsible Banking

BBVA does not only generate impact through its business activities. In 2015, BBVA dedicated 103.6 million euros to social initiatives. Education is a strategic priority in the Group’s social programs, and follows two lines of action: financial literacy for business, and education for social integration and training in values. It also runs initiatives to support entrepreneurship and culture, among other areas, which are described in detail in its annual report.

At BBVA we have moved a step further in integrating our corporate information, with the publication of the BBVA report in 2015. Thus, after 13 Corporate Responsibility reports, for the first time all of the Group’s non-financial information has been published alongside the financial data, in one document.

BBVA represents a benchmark in terms of transparency and clarity in the main markets where it operates. It further intends to position itself as a long-term industry leader in the field. Its roadmap is focused on creating a satisfactory customer experience, helping clients to make informed decisions with regard to their finances. The aim is to drive customer trust, their willingness to recommend BBVA and the bank’s reputation.