BBVA does not only generate impact through its business activities. In 2015, BBVA dedicated 103.6 million euros to social initiatives. Education is a strategic priority in the Group’s social programs, and follows two lines of action: financial literacy for business, and education for social integration and training in values. It also runs initiatives to support entrepreneurship and culture, among other areas, which are described in detail in its annual report.

BBVA has spent years developing its Corporate Responsibility initiatives through a variety of different programs such as higher education and vocational training scholarships; entrepreneurial programs and personal finance literacy for high school students, businesswomen, and the general public; and an ambitious program to give backpacks to girls and boys throughout the country.

The United Nations’ Sustainable Development Goals Fund (SDG-F) has chosen the BBVA Microfinance Foundation, along with three more Spanish institutions, as a case study in the guide it is preparing on the role of enterprise in achieving these goals.

Francisco González has presented Queen Letizia with the BBVA Microfinance Foundation’s “2015 Social Impact Report. Measuring what really matters”. Among other details, this report highlights that 32.5% of the people served by the entity escapes poverty two years after joining the entity, and after three years their sales increase by 57%.

The transparency report on the Fiscal Responsibility of Companies in the Ibex 35 compiled by Fundación Compromiso y Transparencia has awarded BBVA second place in the ranking of companies that best inform on their fiscal responsibility. This excellent result is thanks to the bank’s efforts to comply with the transparency indicators and improve their information in this area.

Once again this year BBVA took part in "Earth Hour" organized by the World Wide Fund for Nature (WWF), and turned off the lights in its buildings all over the world.

BBVA will again be switching off the lights in many of its buildings for the Earth Hour organized by the World Wide Fund for Nature (WWF).

Responsible banking models are drawing more and more interest from specialized analysts and institutional investors.

At BBVA we have moved a step further in integrating our corporate information, with the publication of the BBVA report in 2015. Thus, after 13 Corporate Responsibility reports, for the first time all of the Group’s non-financial information has been published alongside the financial data, in one document.

BBVA represents a benchmark in terms of transparency and clarity in the main markets where it operates. It further intends to position itself as a long-term industry leader in the field. Its roadmap is focused on creating a satisfactory customer experience, helping clients to make informed decisions with regard to their finances. The aim is to drive customer trust, their willingness to recommend BBVA and the bank’s reputation.