BBVA celebrated the fourth anniversary of its digital retail bank in Italy, which currently has over 800,000 customers and expects to reach one million in 2026. Since last November, BBVA Italy has increased its customer base by 35 percent, and has multiplied the financing granted to customers eightfold, including 1,800 mortgages. The success of the BBVA Italy model is driving the Group’s organic growth strategy across the rest of Europe, as CEO Onur Genç explained at a meeting with the media at the bank’s new offices in Milan. “Our priority is to consolidate our progress and ensure sustainable long-term growth: expanding our presence in key financial products, such as investments, and continuing to attract customers from traditional banks seeking a more modern experience”, Genç said.