When a BBVA customer, whether retail or wholesale, wants to invest in the financial markets, —for example, by buying or selling bonds, shares or currencies— there’s a special place in Ciudad BBVA in Madrid: the trading floor. It's a factory of financial market products, a space where hundreds of specialists work to meet clients’ needs with the best investment solutions. This report opens the doors to the trading floor, and introduces the team of professionals who work there, explaining the products they create and what a typical working day there is like.
Bankers have existed from time immemorial. Modern banking as we know it today emerged in the 20th century. However, we can say that banking goes back many years, even beyond the 15th century, when it gained special relevance because of the boom in trade. Hundreds of years have passed, but its essence remains the same.
In 2018, BBVA continued the exciting transformation journey it began more than 10 years ago. The goal was none other than preparing for the changes brought about by the digital revolution and improving people’s lives through technology.
2018 was also an important year in the fight against climate change and environmental protection through sustainable financing.
“We are our memory, we are that chimerical museum of shifting shapes, that pile of broken mirrors.”
― Jorge Luis Borges, in Praise of Darkness
The digital revolution has changed the rules, personal relations, business, communication and the way everyone uses their time. The impact of technology is always associated with achieving greater freedom, but it has also pushed us to levels of distraction and dependence that have changed how engage with the world.
BBVA’s new corporate headquarters in Madrid have become an architectural and sustainability landmark. Architects Jacques Herzog and Pierre de Meuron have designed not only a smart but an environmentally and people friendly city, reflective of the financial group’s global digital transformation strategy.