As part of the commitment shared by BBVA and El Celler de Can Roca, both organizations seek to inspire chefs throughout the world to work together to address the biodiversity challenge. As a result, organizations interested in joining this movement can form part of the ‘Seeds for the Future’ community, agreeing to abide by the following principles:
- COLLABORATING: Fostering partnerships with local green farmers, and tracking and bolstering environmentally-friendly networks that support social and economic balance.
- REINTRODUCING: Promoting the conscientious and varied use of local crops and foods in our cuisine, amassing the source of culinary knowledge and inspiration resulting from biodiversity.
- GETTING INVOLVED: Positioning ourselves as active spokespeople for this sustainable commitment, guiding the conversation around solutions that can help social actors make decisions that bring them closer to a greener lifestyle.