As part of the commitment shared by BBVA and El Celler de Can Roca, both organizations seek to inspire chefs throughout the world to work together to address the biodiversity challenge. As a result, organizations interested in joining this movement can form part of the ‘Seeds for the Future’ community, agreeing to abide by the following principles:
To carry out the project, BBVA and the Roca brothers ('Seeds for the future') relied on the work and experience of some of the world’s most important organizations specialized in biodiversity conservation.
Throughout the project, BBVA and the Roca brothers turned to local seed banks to retrieve extinct and forgotten crop varieties. In an effort to reclaim these foods, the Roca brothers designed a special menu to raise awareness.
A conscientious and responsible diet plays a key role in slowing down crop extinction and protecting biodiversity. This marks the starting point of Seeds for the Future, a global movement driven by BBVA and El Celler de Can Roca to address the greatest disruption humanity has ever faced: climate change and the resulting loss of environmental diversity.
17 Nov 2021
Can food become a lever for change to preserve diversity and the environment? In other words: can how we eat help protect our planet? This is the issue explored in ‘Seeds for the Future’, BBVA and El Celler de Can Roca’s new documentary adventure. The global release will take place on December 1st.
18 Oct 2021
‘Seeds for the future’ was created to encourage people to reflect on the importance of preserving biodiversity and to warn of natural resource depletion. Through a documentary that will be released in November, it will inspire consumers to adopt responsible eating habits based on the principles of proximity, quality and buying local, protecting both our health and our cultural memory. The initiative aims to fulfill the mission of BBVA and El Celler de Can Roca’s ‘Sustainable Gastronomy’ project, which seeks to guide people and provide them with tools in their transition toward a more sustainable life.