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A conscientious and responsible diet plays a key role in slowing down crop extinction and protecting biodiversity. This marks the starting point of Seeds for the Future, a global movement driven by BBVA and El Celler de Can Roca to address the greatest disruption humanity has ever faced: climate change and the resulting loss of environmental diversity.

17 Nov 2021

18 Oct 2021

‘Seeds for the future’ was created to encourage people to reflect on the importance of preserving biodiversity and to warn of natural resource depletion. Through a documentary that will be released in November, it will inspire consumers to adopt responsible eating habits based on the principles of proximity, quality and buying local, protecting both our health and our cultural memory. The initiative aims to fulfill the mission of BBVA and El Celler de Can Roca’s ‘Sustainable Gastronomy’ project, which seeks to guide people and provide them with tools in their transition toward a more sustainable life.