Innovation
Innovation
At BBVA, the development and use of artificial intelligence are underpinned by a responsible AI framework based on eight principles that promote transparency, security, privacy and human oversight. The aim is to create sustainable value, uphold security standards, regulatory compliance and customer data protection, in order to preserve customer trust in the bank’s services in an increasingly automated environment. These principles are implemented through technological capabilities, governance mechanisms, and training and support programs for employees.
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BBVA has completed a transaction initiated by an artificial intelligence agent on behalf of a cardholder, as part of a live agentic commerce activity that Visa is developing in Europe under its Visa Agentic Ready programme. The payment was carried out using real card credentials and the systems of an active merchant, demonstrating that AI agents can securely complete purchases on behalf of cardholders within today’s payments infrastructure.
FrauDfense, a company owned by BBVA, Banco Santander and CaixaBank, today announces the go-live of FrauDfense Check, its first operational service. This initiative highlights the pioneering and innovative role of the three institutions in promoting sector-wide collaboration models, positioning the Spanish financial industry as an international benchmark in fraud prevention.
BBVA has developed a new MLOps architecture together with Amazon Web Services (AWS), integrated into ADA, the bank’s global cloud-based data and artificial intelligence platform, to accelerate the development, validation and deployment of AI models across the Group. The solution enables teams to work more autonomously, reuse common components and automate governance controls, reducing development times by up to 75% in use cases such as personalized customer recommendations and financial forecasting.
Speaking at the Goldman Sachs investor conference on Wednesday, BBVA’s Global Head of Finance, Luisa Gómez Bravo, noted that AI will be one of the key forces shaping the future of banking and will drive a transformation that is greater, faster, and more disruptive than digitalization, benefiting clients in particular: “We believe AI can become a powerful engine for innovation and value creation for clients and, ultimately, generate significantly greater value for our shareholders.”
The AI Transformation area, which sits at the top level of the organization and will be led by Antonio Bravo combines the current Data area with critical technological capabilities to industrialize the creation, deployment and management of artificial intelligence (AI) agents across the organization. This evolution will accelerate the bank’s transformation and enable smarter, more proactive and highly personalized financial services for its customers.
Agorá has demonstrated the potential of blockchain and programmable technologies to improve the efficiency of international corporate payments while preserving the safety and integrity of the transactions. BBVA is participating in the project along with central banks and more than 40 international financial institutions. The project has validated the feasibility of conducting settlements across currencies and jurisdictions using tokenized central bank reserves and tokenized commercial bank deposits. In upcoming phases it will advance to real-value testing.
Garanti BBVA has gone live with its BKM-integrated Request to Pay API, enabling businesses to manage collections directly from their own systems while offering customers a fast, easy, and seamless bill-payment experience. The solution was piloted in partnership with energy company Uludağ Elektrik.
BBVA has announced its participation as a founding partner in the OpenAI Deployment Company, the new company launched by OpenAI, together with 18 leading investment firms, consultancies and system integrators. With a total investment of more than $4 billion, the OpenAI Deployment Company will provide services to facilitate the deployment of artificial intelligence across enterprise organizations.