Peru has played – and still does – a key role in BBVA’s projection and consolidation in South America. In 1995 the institution (still BBV back then) took its first step in its expansion in the region buying Banco Continental. Since then, year after year, Peru has emerged as a solid country with an increasing appeal for international investors.
With a growing population of 32 million and many years of political stability and an orthodox economic management, Peru has been enjoying a long period of growth in recent years.
The maintenance and strengthening of the economic policies that have been applied to date will allow Peru to become fastest growing economy in the region over the next two years. According to BBVA Research forecasts, the country will achieve growth rates of 3.6% this year and 4.3% in 2017, driven mainly by foreign investment activity and recovering commodity prices. And one cannot talk about growth in Peru, without emphasizing the stellar commercial value brought by its economic integration with Chile, Colombia and Mexico in the Pacific Alliance, a true Latin American powerhouse, which is expected to rank as the 5th biggest contributor to world growth over the next 10 years.
This week you’re invited to learn about BBVA Continental, the best rated financial institution in Peru, and the leader in reputation among customers and non-customers, according to the Reputation Institute’s RepTrak index. BBVA Continental has been a pioneer in the implementation of Transparent, Clear and Responsible (TCR) Communication policies with customers and Peru was the first country of the Group that revised its contracts to make them more clear and simple.
BBVA Continental’s success in Peru has been based mainly on its leadership in business banking, its focus on risk management (significantly better than the system) and service quality. But all this would not have been possible without the commitment of a human team that strives every day to improve the better standards in order to offer the best customer experience.
Today, BBVA reasserts its long-standing commitment to Peruvian society, which encourages us to continue betting on this great country, with its ethnic diversity and vast biological and natural wealth. A commitment and much more that, I hope, we will be able to convey over the course of the coming days in this special on BBVA Continental and Peru that begins today. Welcome to BBVA Continental.
Vicente Rodero, Head of Country Networks at BBVA
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