Close panel

Close panel

Close panel

Close panel

BBVA Peru

BBVA Peru

On Saturday, March 30th, the world came together to celebrate Earth Hour, an initiative promoted by the Worldwide Fund for Nature (WWF). Entire cities went dark for an hour to raise awareness and urge people to join the global movement in support of the environment and the protection of the planet. BBVA’s HQ in Spain – Ciudad BBVA – as well as other corporate buildings and headquarters in other countries, including Mexico, the U.S., Colombia, Peru, Uruguay or Argentina, also showcased their commitment to sustainability and the fight against climate change.

Global Finance magazine named BBVA the best bank in Latin America, and the best bank in Peru in 2019. According to the publication, over the past year BBVA has stood out for numerous factors, including its customer service, risk management, the range of products and services it offers and the intelligent use of technology.

Fotografía de Rosa Norambuena, emprendedora FMBBVA de Chile

We all remember those teachers who asked us what we want to be when we grow up. A critical moment in a child’s life because that is when we begin to build our sense of self and anticipate what we might achieve in the future. A study published by the magazine Science reveals that girls from the age of six are less prone to consider their own sex as “brilliant”. The significant inequality between men and women, gender stereotypes, and the way we educate them cause girls to limit their aspirations, to build walls in their own heads.

Pastry chef Jordi Roca introduced his new book ‘Casa Cacao’ (‘Cocoa House’), a cookbook full of creations where chocolate plays the leading role. Co-authored with food journalist Ignacio Medina, this cookbook is also an encyclopedic dedication to cocoa and follows both men on their journey through various parts of Latin America in search of the best chocolate in the world. The launch of the book in Madrid included participation from Oscar Moya, BBVA’s Director of Global Sponsorships and Corporate Content, and Lydia Diaz, Director of Planeta Gastro, a Spanish publishing house specializing in gastronomy. This book is a prelude to a gastronomic venue that Jordi Roca will open next year in Girona, in northeastern Spain. BBVA will produce a documentary to accompany the kick-off of the new venue.

BBVA has celebrated its first ‘Values Day.’ A day to embrace and live the values of the Group: Customer comes first; We think big; We are one team. BBVA Executive chairman Francisco González and CEO Carlos Torres Vila reaffirmed these values as “the heart of a long process of transformation that the bank is spearheading at a global level.”

BBVA continued leading the way to innovation in Latin America during 2017, becoming the region’s digital bank par excellence. That distinction was confirmed by Global Finance magazine, which judged BBVA’s mobile banking app to be the best in Latin America. BBVA’s local franchises in the region have set the pace in the development of products and services which, just as in the case of mobile banking, aim to make their customers’ lives easier and deliver on the Group’s intent to bring the age of opportunity to everyone.

Argentina, Peru, Colombia and Chile are examples of BBVA’s commitment to digitization and to offering the most advanced services for customers in the all markets where the bank operates. Chatbots, online investment funds and corporate leasing functions are all evidence of the bank’s progress in Latin America.

The Pacific Alliance, made up of Chile, Colombia, Mexico and Peru, is a regional economic and comercial powerhouse.  This area grows more than the average in Latin America. BBVA Research expects GDP growth of 1.6% and 2.3% in 2017 and 2018, respectively.  “The Pacific Alliance is a success story in integration.  And not by chance.  It shares an ambition and a set of values behind this policy, on how prosperity should be reached,” said Jose Manuel González-Páramo, executive director of BBVA in Santander.

portada-visita-carlos-torres-villa-bbva

BBVA CEO Carlos Torres Vila saw the BBVA Microfinance Foundation’s (FMBBVA) work in Peru first-hand through Financiera Confianza. To do so, he went to one of the most underprivileged  places in Lima, where he visited with several entrepreneurs – all women – who have found an opportunity to improve their quality of live and contribute to the economic development of their family and community thanks to microcredit.

The BBVA Continental Foundation, in association with Fondo Social de Paita (Social Fund of Paita), the Provincial Municipality of Paita, the Local Educational Management Unit of Paita and the Port Terminal of Paita, rolled out “Leer es estar Adelante (Reading Means Keeping Ahead),” a program aimed at helping students build their reading and understanding skills, in 13 public schools in the Province of Paita.

BBVA launches the sixth edition of its social entrepreneurship support program, which from now on will be global – it will be developed in Spain, the United States, Mexico, Turkey and Colombia –, will offer support to more companies and will adjust better to the reality of social entrepreneurs. BBVA Momentum channels its support through five initiatives: a training program; a strategic mentoring program; a network of entrepreneurs, customers and investors; collaboration to provide visibility to the companies; and, finally, funding.

Thirty years ago, microfinance revolutionized the market with affordable loans for the disadvantaged. Until then, the most vulnerable population segments were left out on the fringes of the financial system, and had no way of accessing credit. Today, with 2 billion adults still unbanked, new technologies are emerging with the potential to reach more people at a lower cost. But this opportunity is having a challenging impact on the current microfinance model, which was built on the pillars of personal relations and trust.

Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.

BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”

The day after Thanksgiving, or the last Friday of November, is celebrated nearly all over the world as Black Friday, the day that marks the first day of Christmas shopping. Over the years, with the arrival of new technologies, sales have been extended to Monday, known as Cyber Monday when discounts are offered for online shoppers.

picture of millennials youth technology social people change latin america bbva

Millenials have become the true engine of Latin America’s society. Not only in economic terms, but also in political and social aspects. They have witnessed the comeback of one of the most powerful regions in the world, and have been granted access to far greater technological resources than they would’ve ever imagined.

The finalists of the 8th edition of the BBVA Open Talent contest were also announced today. They will compete in three separate finals in Mexico, London and New York in September.

Startup Musoni and its microfinance solution won the BBVA Open Talent 2016 special Financial Award. Musoni has developed a system that leverages technology to help financial institutions optimize their microfinance services, boost efficiency, improve cost-effectiveness and broaden their reach in rural areas where most of the population remains unbanked.

Picture of Hugo Sotil

In the seventies, ‘El Cholo’ Sotil played alongside Cruyff at Barcelona. In just one season he shot to fame. Why did he leave so soon? And why has he not been forgotten?

For those of us watching from the shore, surfing seems like nothing more than a hobby, but it’s so much more than that. It’s a passion that has won the hearts of people around the world. Pure adrenaline. But it’s also a sport that requires motivation, patience and a lot of sacrifice.