BBVA USA named leader in mobile banking by Business Insider Intelligence in its 2019 Mobile Banking Competitive Edge study
Business Insider today named BBVA USA as a leader in its Business Insider Intelligence 2019 Mobile Banking Competitive Edge study, the third year the financial and business news company has conducted the proprietary research and the second year BBVA has been evaluated.
BBVA USA was one of just five banks named as an overall leader in the research, which evaluated the banking features of the top 20 US banks. BBVA’s mobile offering garnered the designation of Leader in Offering Desirable Mobile Banking Features, a title reserved for the top five. The bank’s mobile app also came in first in the sub-categories of Account Management and Transfers, with titles that include Most Desirable Mobile Banking Features for Account Management and Most Desirable Mobile Banking Features for Transfers, respectively.
Rodríguez Soler: Blending the best of human and digital so that customers can better manage their financial lives is an ongoing emphasis for BBVA.
“Blending the best of human and digital so that customers can better manage their financial lives is an ongoing emphasis for BBVA, and I’m pleased to see that our efforts have been recognized through our award-winning mobile capabilities,” said BBVA USA President and CEO Javier Rodríguez Soler. “Our mantra with mobile is that we want it to represent the bank in your pocket, so that customers can choose where, when and how they want to interact with us, with the utmost care taken to ensure that the experience is simultaneously complete and convenient.”
The bank’s focus on creating easy and complete experiences so that customers are better able to manage their financial futures is reflected in Business Insider Intelligence’s study, as they cite BBVA’s mobile app for building out greater money management capabilities and offering often poorly-supported category tools, such as the ability to change a debit card PIN and send money to people abroad
In 2018 and 2019, the bank focused its mobile strategy on delivering customers what they most wanted, including integrated search with voice navigation. With this feature, the user simply types or voices their query, with the app automatically displaying a list of applicable functionality from which the user can select.
With its Financial Tools feature, the BBVA Mobile Banking App allows customers to categorize their expenses, helping them manage their budget and track their spending. The app also has an industry-recognized mobile deposit feature and a built-in feature that allows bank customers and non-bank consumers to apply for products and services without visiting a branch.
The bank also introduced a one-click destination to apply for BBVA’s digitally available products, including checking, savings and money market accounts, CDs, credit cards and personal loans. The bank also added Financial Tools in its mobile app, giving customers the ability to aggregate external accounts from virtually any bank, analyze their expenses regardless of the source of funds (internal or external), setup and control budgets, and more.
Easy Payments and Transfers, a feature first introduced in 2015, simplifies money movement operations, by just indicating the to-and-from accounts, amount and speed, without using technical terms like Wire, ACH or P2P.
Manolo Moure: As we move forward, our efforts will continue to be centered around building according to customer needs and wants.
“BBVA has been focused on building its mobile app with a full complement of functionality and this honor by Business Insider Intelligence is confirmation that we have found success in those efforts,” said Head of Retail Customer Solutions Development Manolo Moure. “As we move forward, our efforts will continue to be centered around building according to customer needs and wants, as well as how we can fully leverage the app to create opportunities for both current customers and prospective customers, and leverage its functionality to help people manage their financial future.”
Business Insider Intelligence’s Mobile Banking Competitive Edge study ranks banks according to the strength of their mobile offerings and offers analysis on what banks need to do to win and retain customers. The study is based on a September benchmark of 37 cutting-edge features the 20 top US banks offer, and a dedicated 2019 study of 2,000 US respondents on the importance they place on each of those features.
BBVA’s mobile app has been consistently lauded and awarded over the years since its initial introduction, with independent research firm Javelin Strategy & Research naming the bank’s mobile banking app a leader in its 2019 Mobile Banking Scorecards, the recognition marking the sixth year in a row the app has been honored by the firm.
To learn more about the BBVA Mobile Banking App, click here.
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