More customers now join BBVA via its award winning app in Spain than they do via other digital channels, the bank has revealed in the latest update to its digital transformation programme.

BBVA’s Global Head of Client Solutions, Derek White, told a conference in the Spanish capital Madrid this morning that it was crucial the customers win ‘The Game of Data’.

Global consultancy Deloitte recently released a series of articles from their global digital banking consumer survey. In their third article, Recognizing the value of bank branches in a digital world, they found that bank branches continue to have value, even as digital becomes increasingly prevalent in all our day-to-day interactions.

The Wall Street Journal recently reported that Apple and Goldman Sachs through its consumer unit Marcus are teaming up to introduce a credit card this spring. The news set tongues wagging in the financial industry, as banks and credit card issuers alike wondered at the implications of the announcement.

As part of its transformation strategy, BBVA has acquired and invested in a number of different tech companies in recent years.

To trust or not to trust? This is the question that will redefine success in the digital age. Atom Bank, the first mobile bank in the United Kingdom has been called on to analyze the driving factor behind this new challenge, thanks to an agreement that secures their participation in a three-year project with Newcastle University. BBVA owns a 39 percent stake in Atom Bank.