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Fintech

Fintech

Creating global products is one of the keys to BBVA’s transformation and represents one of its main challenges to becoming a digital company. The goal is to develop solutions that incorporate the Group’s best practices and whose components can be reused. In doing so, the bank is more efficient, can go to market more quickly, and creates a single user experience across the bank’s operating countries.

Social networks and the conversation created by the media on the internet provide a reliable source of information to gauge society’s feelings or perceptions on certain topics. In a new report, BBVA Research applies big data and artificial intelligence techniques to analyze the reach, the topics, the key players and the perception of the fintech phenomenon based on the information published on Twitter and traditional media.