When it comes to seeing what is coming down the line in financial services, the sector’s wide range of industry conferences is a great place to start.

Almost two months after BBVA relaunched and evolved its brand and logo, and initial results show the bank’s customers are delighted with the results.

Behavioral economics, the study of human behavior regarding decision making, is the latest field of study BBVA is using to improve customer experience and simplify banking for its customers.

Atom bank, the UK’s first bank built exclusively for mobile and the UK’s most trusted bank on Trustpilot, has raised £50m in a fundraising round with participation from BBVA, Toscafund, Woodford Patient Capital Trust and funds advised by Perscitus LLP.

For more than 20 years Garanti BBVA has been investing in technology in order to ensure a personalized and simplified digital experience in every new product or service it offers its customers and clients. In collaboration with Google, the bank recently launched a 'Universal App Campaign,' aiming to increase the number of interactions in the Garanti BBVA Mobile app and to encourage customers to use the bank’s digital channels for their banking transactions.

Some organizations foment innovation in the contexts that dictate the present. But innovation is intimately tied to the future and variations of the future. Thus, inspiring creativity is also offering ideas about what is possible and forthcoming. Perhaps this is the key to true realism.