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Innovation

Innovation

According to a report by Smartme Analytics, BBVA’s app has the largest share of users at 22.6%. BBVA’s country manager for Spain, Peio Belausteguigoitia, stressed that “investment in technology in recent years enabled a rapid reaction to the crisis.” Peio made these comments at the 27th Meeting of the Financial Sector, with the theme ‘Building the Future’, hosted by Deloitte and ABC (a leading Spanish newspaper), while speaking about the role of the financial sector in the crisis and its future challenges.

The Navarra-based company Veridas has experienced solid growth since its creation in 2017 and has established itself as a global leader in the field of biometrics and digital identity verification. Its two founding partners, BBVA and Das-Nano, have carried out a financing round of four million euros in the company that will serve to continue expanding their business in new markets.

Out of all of BBVA's customers in Spain, 67% are digital and 61% use their cell phones to engage with the bank. This means that the vast majority of BBVA customers in the country opt for the website or the app to connect with the entity. The pandemic has driven the digitization of customers who, until now, were not familiar with the use of these channels. All this, together with the fact that BBVA's app is the most used in Spain among all banking applications according to a report by Smartme Analytics, places BBVA as a leader in digital banking in Spain, with a market share of 22.2%.

It’s a challenge to find out what society thinks about a company or brand, especially when you have 40 million followers spread across 10 countries and 190 social media profiles, like BBVA. Even so, the winners of the BBVA Hackathon 2020 accomplished it in only three days, developing a tool to measure users’ feelings about the bank on social media, using machine learning techniques.