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Innovation

Innovation

The digital revolution has changed the rules, personal relations, business, communication and the way everyone uses their time. The impact of technology is always associated with achieving greater freedom, but it has also pushed us to levels of distraction and dependence that have changed how engage with the world.

The impact is profound, but hard to measure accurately. Sociologist and economist Manuel Castells believes that people, companies and institutions feel how profound this technological change is, “but when closely examined through rigorous empirical research, the speed and scope of the transformation turns out to not be exact.”

The creation model is the way the BBVA Group works to create amazing experiences for its customers. As the way customers engage with the bank evolves, so does BBVA, anticipating their needs. It’s a development model that involves designers, software engineers, data analysis experts, banking experts… all focused on delivering solutions for customers within nine months.