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Innovation

Innovation

For BBVA Compass, every step of the customer journey is important, from account opening to basic account maintenance, which is why the bank’s new front-end sales and service application is a key tool for its branch team.

Dubbed Client Vista, the tool connects the bank’s real-time core banking platform to its sales and service team giving them better flexibility to assist the client and discuss products and services that are relevant to their personal needs. For the customer, the impact of the change is minimal, according to BBVA Compass Consumer Director of Business Planning and Client Vista Program Owner Shawn O’Brien, but the application was designed specifically to meet their needs.

On the occasion of the annual meeting of the International Advisory Panel of the Monetary Authority of Singapore, BBVA Executive Chairman Francisco González shared his vision of the implications of the current technological revolution: “The technological and digital transformation is an extraordinary opportunity, but actively managing the changes it entails is fundamental to ensuring equal opportunity and the transfer of its enormous benefits, advantages and possibilities to the whole of society.”