Economics, businesses and finance
Francisco González tells finance and banking students: “If you have a strategy and you believe in it, persevere”
Perseverance is the key to success. That was the message BBVA’s Group Executive Chairman shared with an audience of finance and banking students at the start of the academic year. “Amazon was about to collapse twice. It has been hard for us, but here we are leading the transformation of the industry,” said Francisco González. Principles are the other fundamental element: “Never give in to misconduct,” he told them.