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Innovation

Innovation

Regulators, service providers, consulting firms and banks leading the transformation process participated in a workshop organized by the European Digital Forum to analyze how to increase the competitiveness of the European economy and drive innovation through ‘cloud computing.’

Free Wi-Fi, reservations by mobile phone or requesting a massage via WhatsApp. Travelers today are digital and hotels cannot ignore the needs of their guests – even though new concepts are appearing where disconnecting is in vogue, such as Digital Detox. Modern travelers can choose the option that best suits their needs.

The digital revolution has changed the rules, personal relations, business, communication and the way everyone uses their time. The impact of technology is always associated with achieving greater freedom, but it has also pushed us to levels of distraction and dependence that have changed how engage with the world.

The impact is profound, but hard to measure accurately. Sociologist and economist Manuel Castells believes that people, companies and institutions feel how profound this technological change is, “but when closely examined through rigorous empirical research, the speed and scope of the transformation turns out to not be exact.”