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Life and Culture

Life and Culture

Apollo 11 was a milestone for solving complex problems. Hence the name moonshots: projects that propose radical ideas for tackling major problems by using futuristic technology. Their capacity for innovation has just started.

You can't reach the top without effort, hard work, and passion. And these are precisely the values that have been championed by the team at El Celler de Can Roca for the last 30 years. Ever since Joan and Josep Roca opened their own restaurant alongside their parents' eatery in August 1986, they have not ceased in their pursuit of excellence and their total commitment to what they do: delivering a unique experience to everyone who takes a seat at one of their tables.

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It was not an easy challenge but the Roca brothers always accomplish what they set out to do. Once again, El Celler de Can Roca proved that they can work their cooking magic far away from home. The whole team, led by Joan, Josep and Jordi Roca, gave its best to make this a memorable and successful tour-kickoff event. London fell under the spell of one of the best restaurants in the world, capable of taking the top spot, not once, but twice in three years.