In her role, Roso will lead all of Marketing, including Simple brand, organic and paid customer acquisitions, lifecycle marketing, and public relations. She brings years of experience brand-building and innovating within financial services.
Roso has concentrated her career on a customer-centric approach to money, in clear alignment with Simple’s direction. “Since its beginning, I’ve watched Simple develop a different approach to banking -- and to money in general -- that’s truly customer-focused,” said Roso. “That’s in lock-step with my own philosophy.”
Hijirida: "Carrie shares our passion for talking about and managing money at a human level."
“Carrie shares our passion for talking about and managing money at a human level,” said Simple CEO David Hijirida. “I expect to see that passion come through in our future messaging, as we take the conversation beyond banking, to the emotional core of personal finance.”
Roso is also enthusiastic about Simple’s continuing efforts to test and deliver opportunities for consumers to be more intentional with their money. “Simple’s size allows it to be nimble and remain very close to the customer,” said Roso. “That ability to evaluate what resonates with customers, try new ideas and do it quickly really appeals to me.”
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