In BBVA USA’s announcement regarding the opening of 15 new branches across Texas, the bank showed its commitment to weaving its groundbreaking digital capabilities into traditional face-to-face interactions, a concept that continues to be relevant in today’s banking industry.

In January, more than 250 leaders from across BBVA USA gathered in Houston to hear from management about the bank’s new 5-year strategic plan. Anybody in attendance will tell you it was a great meeting that generated palpable excitement about the bank’s future in the U.S.