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NEWS BBVA.COM | COMPASS | USA

This week, Spanish newspaper El Español will honor Francisco González’s professional career with a Los Leones award. On the occasion of the award, the current BBVA Group Executive Chairman sat down for an interview with the online newspaper to discuss the present and future challenges facing the banking industry at large, and his bank in particular.

While they may not have always been on the customer journey bandwagon, changing consumer preferences and competing disruptors have forced banks to pay attention to the journey their customers take as they decide whether to engage – or not – with banks and their products and services.