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NEWS BBVA.COM | COMPASS | USA

Not long ago, banks that offered mobile apps were few and those that did essentially offered a convenient way for customers to check their account balance. Today, the mobile app has solidified its place as part of the omnichannel banking experience, and banks are adding more functionality in an effort to attract customers to their service and in the process deepen loyalty and engagement.

BBVA's latest annual report covers the bank's financial results for 2018 and strategy and business model, including its transformation journey. Enhancing the customer experience, boosting digital sales, and supporting entrepreneurship, financial education, social well-being and sustainable development are significant highlights in the report.

Even in a digital era, branches continue to have value. BBVA Compass’ 644 branch network plays a key role when it comes to complementing its digital efforts with human interaction. Representatives from three key areas of the bank share their perspectives.

The Wall Street Journal recently reported that Apple and Goldman Sachs – through its consumer unit Marcus – are teaming up to introduce a credit card this spring. BBVA Compass Payments Director Jon Groch shares his insight of the industry and the understanding of its trends, providing an interesting perspective to the announcement.

The training employees in analytical techniques has become a top priority for companies seeking to make the most out of their data. Analytical skills have already become a differential element for companies, one that determines, and will increasingly determine, their competitive edge.