BBVA Employees: the best beta testers
The beta testing process consists in making a controlled validation of an app in its beta version with actual users. in the case of BBVA, these users are, mostly, the company’s own employees. If the people that work for a brand are always its best prescribers, who better than them to try out its products and provide feedback and comments before they are released?
BBVA’s new headquarters in Madrid has been built according to the strictest sustainability criteria to ensure minimal environmental impact. Thanks to the smart systems built into the new Ciudad BBVA it has been possible to cut energy consumption rates by 30%. Potable water consumption has been also cut by half and 100% of waste is recycled.