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Current news Act. 02 Dec 2016

Today's number is about... mobile banking apps

Mobile banking app users in the U.S. may become more willing to pay a small monthly subscription fee to use the app, according to S&P. Though the majority of survey respondents said they're unwilling to pay, 21 % of respondents said they'd pay $3 a month, and 40 % said they'd be willing to pay $1 a month.

Interest in using subscription fees for mobile apps is gaining traction for a number of reasons: 1) consistent revenue stream; 2) reduced reliance on in-app ads; and 3) a larger share of in-app revenue for developers.