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BBVA’s regional advisory board members gathered for their seventh annual meeting in the auditorium of BBVA’s headquarters in Madrid. Antonio Garmendi, Chairman of the Confederation of Employers and Industries in Spain (CEOE), and Carlos Salazar, Chairman of Mexico's Business Coordinating Council (CEE) were invited to attend as guests. This year's meeting included participation from advisory board members from across Spain and a delegation of advisory board members from BBVA Mexico. Carlos Torres Vila, BBVA's Executive Chairman, inaugurated the session, which also included presentations from BBVA CEO Onur Genç and Cristina de Parias, Head of BBVA Spain.

BBVA Group executive chairman Carlos Torres Vila, CEO Onur Genç, and the Country Manager of BBVA Spain, Cristina de Parias met on Friday with the bank’s management team in Catalonia to discuss the challenges and opportunities this territory offers. More than 60 percent of Catalan companies are BBVA clients. The bank will continue putting the focus on connecting with its clients and customers.

With just a few days until the two month anniversary of the launch of the new corporate identity, we wanted to use this short video to summarize what it means for BBVA to have – for the first time in its history – a single global brand.