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Economy

Economy

BBVA Chief Data Scientist Marco Bressan responded to a series of questions in which he dispelled some of the preconceptions surrounding big data technologies and artificial intelligence. Don't miss Marco Bressan's full interview in the next Catalejo on BBVA.com.

The beta testing process consists in making a controlled validation of an app in its beta version with actual users. in the case of BBVA, these users are, mostly, the company’s own employees. If the people that work for a brand are always its best prescribers, who better than them to try out its products and provide feedback and comments before they are released?

18% of consumers are unable to rate the social commitment of companies due to a lack of awareness of the policies and actions that they develop. However, when asked to rate companies based on their performance other fields (products/services, leadership, innovation, etc), this percentage drops by 50%. This is one of the key takeaways of the 2016 CSR RepTrak® 100 report, recently released by consulting firm Reputation Institute within the framework of a webinar, in which BBVA also participated.