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Fintech

Fintech

Digital financial services are within everyone´s reach, but each generation has its own peculiarities when using them. Mobile banking apps have won over the centennials, while social networks influence Generation Y when it comes to changing banks, and Generation X confides in online banking. The baby boomers, meanwhile, prefer to take a stroll to the branch office.

Head down, fingers tapping, mind far away.

In the age of the smartphone, this is the scene played out everywhere you look. And you won’t stop seeing it anytime soon, as according to a November 2016 Pew Research Center survey, roughly three-quarters of Americans now own the multi-purpose digital device. All of which is why it’s curious that there continues to be misconceptions about using the computer in your pocket for banking.

Blockchain has allowed the creation of a new business concept with automated management, in which benefits are distributed in a systematized manner among partners, who don’t even have to know each other.  Cristina Carrascosa reveals the advantages of the Decentralized Autonomous Organization in this new installment of #RevolucionBlockchain.

The future of mobile banking will come down to user experience, personalization and how, in the future, banks will create new sources of value for customers through digital partnerships, according to Forrester Research analyst Aurélie L’Hostis.

BBVA has the best mobile banking app in the world, according to Forrester Research’s latest report “2017 Global Mobile Banking Benchmark.” The study, which was published today, analyzed 53 apps from large retail banks in 18 countries, including the U.S., the U.K., France, Brazil, Turkey, China and Australia.