Digital financial services are within everyone´s reach, but each generation has its own peculiarities when using them. Mobile banking apps have won over the centennials, while social networks influence Generation Y when it comes to changing banks, and Generation X confides in online banking. The baby boomers, meanwhile, prefer to take a stroll to the branch office.
Fintech
Fintech
The BBVA app, recognized by Forrester Research as the best in the world, has helped strengthen digital adoption, since it offers the largest number of functionalities for carrying out transactions.
Head down, fingers tapping, mind far away.
In the age of the smartphone, this is the scene played out everywhere you look. And you won’t stop seeing it anytime soon, as according to a November 2016 Pew Research Center survey, roughly three-quarters of Americans now own the multi-purpose digital device. All of which is why it’s curious that there continues to be misconceptions about using the computer in your pocket for banking.
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“You can’t choose something if you are not aware that it exists.” With this simple and resounding phrase, Angela Paloma Martín, a political advisor and expert on women's leadership and gender communication, referred to the lack of women in STEM (Science, Technology, Engineering, Mathematics) jobs during the presentation of the study Wanted: Female engineers, physicists and technologists. Why are not there more STEM women?
The future of mobile banking will come down to user experience, personalization and how, in the future, banks will create new sources of value for customers through digital partnerships, according to Forrester Research analyst Aurélie L’Hostis.
BBVA has the best mobile banking app in the world, according to Forrester Research’s latest report “2017 Global Mobile Banking Benchmark.” The study, which was published today, analyzed 53 apps from large retail banks in 18 countries, including the U.S., the U.K., France, Brazil, Turkey, China and Australia.
The Financial Conduct Authority (FCA) has published the list of the 24 companies selected to enter the second cohort of the technical-regulatory project. The announcement arrives after completing the period of six months of tests for the first 18 startups that participated in the initiative.
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Mark Mullen, CEO of BBVA-backed Atom bank, has agreed to become the Challenger Bank representative to the Open Banking Implementation Entity in the UK.