Garanti blazes a trail in the Turkish credit card market with the launch of Shop&Fly, a new product in the bank’s portfolio that makes life easier for its customers.
Garanti’s new credit card, Shop&Fly, comes with flight benefits: it turns the shopping experience into an opportunity to fly by offering at least 1 mile for every Turkish lira (TL) spent. Shop&Fly is shaking up the Turkish credit card market by allowing customers to use their miles to buy airline tickets from their carrier of choice, in addition to paying the airport tax. With every card purchase, Shop&Fly customers can earn and easily use lots of miles, in addition to enjoying special privileges at airports and during their travels.
Since 2000, Garanti Bank’s credit card portfolio has included prominent brands such as Bonus, which has been a customer favorite; Miles&Smiles, Turkey’s first co-branded airline credit card and the official credit card of Turkish Airlines; and the American Express Card, the most prestigious credit card in Turkey, solely represented by Garanti Bank since 2006.
Speaking at the official Shop&Fly launch, Garanti Bank’s chief executive officer, Fuat Erbil, said that Shop&Fly fills a void in the Turkish card market as it is easy to use, widely accepted, and provides customers significant benefits.
“At Garanti Bank, we continue to lead the sector, adding value to our customers with truly life-impacting, innovative products. By putting customer needs first and focusing on meeting customer expectations, we have also positioned ourselves as a leader in the Turkish credit card market where we have introduced valuable credit card brands and cutting-edge products. We are now breaking new ground with Shop&Fly,” Fuat Erbil said.
The new Garanti credit card for consumers has two benefit levels Shop&Fly Gold and Shop&Fly Platinum. The Shop&Fly Business card comes in a choice of Mastercard/Visa or American Express. The Shop&Fly Masters card is specifically designed to provide Garanti’s personal banking customers exclusive benefits.
Shop&Fly card holders can take advantage of the benefits that come with being a Garanti customer and buy on installment at more than 500,000 locations. They can use the Garanti Mobile and BonusFlash app – ranked as sector favorite in Turkey – and take advantage of dozens of extra mile campaigns designed especially for Shop&Fly.
General Manager for Garanti Payment Systems, Işıl Akdemir Evlioğlu, explained the value of the Shop&Fly card, “The number of people in Turkey who use credit cards while they travel is rising rapidly. We are delighted to fill a gap in the market so that customers can enjoy additional benefits such as discounted and unrestricted use of lounges, valet and shuttle services, domestic travel insurance, and extra miles for delayed flights.”
Evlioğlu emphasized the flexibility offered by the the Shop&Fly car program, “Customers can conveniently arrange their travel 24/7 by accessing 'www.shopandfly.com.tr' or by calling the Shop&Fly Easy Travel Line, where they can purchase miles, and use those miles – or a combination of cash and miles – to pay for their travel. Shop&Fly gives our customers the chance to soar.”
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