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Innovation

Innovation

Probably the first thing the philosopher would do would be to create a strategy to explore it. Just like when he designed a user's manual for the human mind with Logic or when he developed a method of thinking critically to examine metaphysics. Aristotles “tried to show that all things in nature belong to certain groups and subgroups,” writes Jonstein Gaarder in Sophie’s World. But first, he counted up the tools he had for this task.

Service design is a strategic element in BBVA’s approach to understanding and satisfying customers’ needs at a time of great challenges for the banking industry. This year, a member of BBVA´s design team will give classes at two Spanish academic institutions, to share his knowledge with future professionals.