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Life and Culture

Life and Culture

BBVA has made design a strategic function within the organization. Digital banking and the development of latest-generation digital products and services  have made financial services evolve towards a new model – one that is closer, more humane and focused on the customer.

The Spanish economy was at a delicate point at the end of the 1950s. Following the civil war, Franco’s dictatorship managed to revive the economy through major intervention and the imposition of a strong autarchy that isolated Spain commercially from the western countries. The economy grew through these severe measures but indicators such as inflation began to be a concern. The time had come to change the rules of the game, at least in part.

If there’s something Adam Zagajewski understands, or rather, doesn’t understand, it’s the notion of borders, because the city limits of the place where he grew up are now very different. The Polish poet and essayist, several short-listed as a candidate for the Nobel Prize, discussed this idea of blurred homelands with Juan Manuel Bonet, Director of the Instituto Cervantes, during a conversation on European culture held at the BBVA Foundation to mark the 20th anniversary of the Sibila magazine.

I fell in love with Paris a long time ago. It was the spring of 2013 when I went to Roland Garros for the first time. Having grown up playing on clay courts in my hometown of Caracas and then later in Barcelona, this love was only natural. It’s true that I play more aggressively than a typical clay court player due to the way I’m built, but there’s no denying that clay courts make me feel at home.