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Life and Culture

Life and Culture

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YouTube started publishing its Ads Leaderboard list in 2017, to showcase the best performing and impactful advertising campaigns on its channels. The streaming giant has just released the list of ads that garnered the best results in Turkey in 2019, and, once again, Garanti BBVA’s campaigns rank high on list. The list is drawn up based on a number of factors, including the number of organic and paid plays, viewing time and the full playthrough ratio of each ad.

Diversity is a fundamental cornerstone of BBVA’s approach to people management and training. The holistic method the bank has adopted to address this topic encompasses the values of equal opportunity and inclusion. One of the initiatives to promote these values is to provide employees with the tools to help them remove barriers that hinder female talent and work-life balance. ‘High Potential Women’ is an example of one of the initiatives significantly contributing to this task.

As Head of Client Engagement for BBVA USA Talent & Culture, Reba Simmons plays an important role in helping the bank create opportunities for its employees. Her team of Talent & Culture Business Partners provides consultative advice to bank leaders to help recruit, retain, and develop talent, with our values central to every action taken and recommendation given. We took a moment to get her perspective as a female leader at BBVA.

If there is one thing that characterizes women’s fight for equality, it’s that it’s a global, intergenerational cause. It knows no borders, beliefs, age or race. As conduits of wealth in societies, companies play a fundamental role in the pursuit of equality and in the implementation of policies and measures that guarantee the same rights for men and women.

In 1975, Spain abolished the legal authorization that all married women needed in order to be able to work, travel abroad, or own property. Six years prior, Banco de Bilbao had made history by launching a campaign targeting women. Using the slogan “A bank that’s concerned about us women?” the bank took steps to provide women with financial and business advisory services as well as helping them take control of certain banking transactions, without requiring the consent of a legal guardian.

There are more than 10,000 team members spread across BBVA USA’s footprint, each with a unique story to tell. This year, we’re introducing a new series to celebrate this rich diversity of experience: “Bringing Your Authentic Self to Work.” When we bring our authentic selves to work, we connect with others in a genuine way that allows ourselves to be truly seen and boosts our engagement, productivity, and well-being. To kick the series off, we’re celebrating Black History Month with employees’ personal stories about their heritage.