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Life and Culture

Life and Culture

The BBVA Foundation Frontiers of Knowledge Award in Economics, Finance and Management has gone in this twelfth edition to Philippe Aghion and Peter Howitt for their fundamental contributions to the study of innovation, technical change, and competition policy. The joint research of these two economists builds on Joseph Schumpeter’s idea that productivity growth at the macroeconomic level stems from a process of creative destruction in which the continuous entry of new firms and technologies renders the incumbents obsolete.

The health crisis caused by the advance of coronavirus in Spain has put businesses and employees to the test. Recommendations and restrictive measures put in place by the government have all but brought commuting to a standstill. BBVA has adopted these measures in record time thanks to the protocols established in its continuity plans and its commitment to flexible work schemes, which has allowed the bank to continue providing the best service while ensuring the health of both its employees and customers and clients.

YouTube started publishing its Ads Leaderboard list in 2017, to showcase the best performing and impactful advertising campaigns on its channels. The streaming giant has just released the list of ads that garnered the best results in Turkey in 2019, and, once again, Garanti BBVA’s campaigns rank high on list. The list is drawn up based on a number of factors, including the number of organic and paid plays, viewing time and the full playthrough ratio of each ad.

Diversity is a fundamental cornerstone of BBVA’s approach to people management and training. The holistic method the bank has adopted to address this topic encompasses the values of equal opportunity and inclusion. One of the initiatives to promote these values is to provide employees with the tools to help them remove barriers that hinder female talent and work-life balance. 'High Potential Women' is an example of one of the initiatives significantly contributing to this task.

As Head of Client Engagement for BBVA USA Talent & Culture, Reba Simmons plays an important role in helping the bank create opportunities for its employees. Her team of Talent & Culture Business Partners provides consultative advice to bank leaders to help recruit, retain, and develop talent, with our values central to every action taken and recommendation given. We took a moment to get her perspective as a female leader at BBVA.

If there is one thing that characterizes women’s fight for equality, it’s that it’s a global, intergenerational cause. It knows no borders, beliefs, age or race. As conduits of wealth in societies, companies play a fundamental role in the pursuit of equality and in the implementation of policies and measures that guarantee the same rights for men and women.