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Innovation

Innovation

As part of Garanti BBVA’s goal to enhance customer experience on the go, the bank is now offering customer service on a corporate WhatsApp account. The new WhatsApp service allows customers to resolve their problems quickly and get detailed information on the bank’s products and services  - all on a channel they already use on a daily basis.

The digital app market is evolving. In Asia and Latin America, the so-called super apps – standalone apps capable of offering everything that users need - are already a reality.  Financial services are one of the cornerstones on which these apps are building their ecosystems, which feature everything from social networking, to food delivery or transport booking features.

Over the next decade the labor market around Big Data will be shaped by artificial intelligence and automation. Experts predict that in the future there will be new data-related jobs, such as algorithm trainers and maintainers. These are new job positions that will emerge as information management becomes increasingly complex and valuable.

Garanti BBVA Executive Vice President Didem Dinçer Başer joined the Women in Technology (Wtech) Association at their inaugural event, ‘Human Diversity in Technology.’ The Wtech Association aims to increase the number of women in technology by helping them fulfill their potential and advocating for equal opportunities. Didem Dinçer Başer participated in a panel entitled ‘Future with Technology’ where she discussed the future of digital banking and ever-changing customer expectations.

The role technology plays in people’s lives –both personal and business– is continually growing. As a bank, BBVA committed to transforming itself digitally long before the start of the last decade, understanding that technology was going to have a huge impact on how the industry operates. In this article, BBVA experts in various fields give their view on the changes that 2020 will see in the technological landscape.