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Innovation

Innovation

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Forbes contributor Blake Morgan highlighted in a recent article that digital transformation and customer experience go hand in hand. She goes on to share 100 statistics that demonstrate the growth and importance of digital transformation and its impact on customer experience, as well as the digital challenges and opportunities that companies are likely to face in the future.

The Garanti BBVA mobile application uses biometric authentication technology to provide customers a better user experience and increased security. The bank’s customers’ warm response — registering more than 800,000 activations using iris recognition per month— validates the bank’s investment in the technology.

Ask anybody which search engine they use to find an answer online, and chances are good, they’ll say Google. In fact, the search engine has become synonymous with searching; so much so that Webster’s Dictionary has included it as a verb, as in “We googled what Google is.” Talk about meta.