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Innovation

Innovation

The digital consumer is not aware that he/she is any different to the traditional consumer. Along these lines, Brian Solis, leading analyst at Altimeter Group, analyzes how a company should change its strategy and place the customer at the center of its business.

Paykey, an groundbreaking system that allows making safe payments through the main social networks using a special keypad that has to be downloaded in the smartphone, is the winner of the Special Wired Money Award, a prize awarded by BBVA Open Talent, BBVA’s fintech entrepreneurship support program.

BBVA CEO Carlos Torres Vila explained this morning that “banking technology will improve customer relations.” The CEO added that “BBVA has redefined its customer relations, moving from an infrastructure that was focused on money to accompanying customers in their professional and personal lives, helping them make the best financial decisions.” Technology allows us to bring the age of opportunity to everyone, he maintained.