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Innovation

Innovation

The Internet of Things (IoT) is on the verge of changing the face of business as we know it. Much has been said in recent years about the final and irreversible rise of the IoT, not only in smart homes and cities, but especially in large corporations and most industries.

BBVA is rolling out, in partnership with BBVA Data & Analytics, a new service for merchants, inaugurating a new way of banking: Commerce360, a web tool that turns anonymized and aggregate data from purchases paid for by customers with a BBVA card in a physical POS terminal into useful data for business customers. Through this application, merchants will be able to access a set of statistical indicators, describing the economic activity of both their businesses, their customers and the area in which they operates. This information will allow them to design plans intended to drive their businesses’ and marketing strategies’ profitability.