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Innovation

Innovation

BBVA has a global program designed to create personalized, data-driven experiences to cater for the individual saving needs of its customers, either through recommendations, advice or proactive steps. After launching this kind of solution in Spain and Mexico, BBVA is now working to bring this program to the other countries in which it operates.

Antonio Macías (Madrid,1973) is Head of Payment Methods, Digital Transformation at BBVA Spain. Previously, he has been Head of Payment Method Strategy and Transformation.

Nowadays, a small business, in addition to offering a quality product, needs to have at its disposal the best solutions for the day-to-day. The department led by Antonio Macías works to offer solutions that enable businesses to adapt to consumers who have evolved in the way that they come into contact with a business and in the way they pay for their purchases.