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Innovation

Innovation

BBVA design department

Design is at the heart of the transformation at BBVA. We work placing people at the heart of all what we do. We work to keep this change happening every day. Know what’s motivating us to create within BBVA.

Edmund Hillary was the first person to reach the top of Mount Everest in 1953 – a feat that brought him worldwide fame, but also changed his life. His relationship with the mountains was so intense that he once said, “It is not the mountain we conquer, but ourselves.” When asked about his hobbies, Ricardo Forcano (Zaragoza, 1977) answers right away, “the mountain.” It´s probably the best place to order ideas, propose new challenges and work as a team. All those experiences can be applied to the business world, and that’s what Ricardo Forcano is doing as head of the Talent and Culture area of BBVA.

BBVA’s Global Head of Customer Solutions, Derek White, explained this morning that “It’s not longer about products, but about helping customers with their financial lives.” White participated in MoneyConf’s panel “Competition makes you smarter: Customer Centric banking,” where he exchanged ideas with Zopa CEO Jaidev Janardana and moderator Andrea Rexer, finance editor at Süddeutsche Zeitung.

In a complex environment with interest rates at an all-time low, what business models make sense for both banks and customers? Finding the best idea that answers this question was the challenge for Open Talent Ideas, and the Garanti payment method team – BBVA’s bank in Turkey – won.