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Innovation

Innovation

BBVA’s Global Head of Customer Solutions, Derek White, explained this morning that “It’s not longer about products, but about helping customers with their financial lives.” White participated in MoneyConf’s panel “Competition makes you smarter: Customer Centric banking,” where he exchanged ideas with Zopa CEO Jaidev Janardana and moderator Andrea Rexer, finance editor at Süddeutsche Zeitung.

BBVA has made design a strategic function within the organization. Digital banking and the development of latest-generation digital products and services  have made financial services evolve towards a new model – one that is closer, more humane and focused on the customer.